Happy Holidays from Krav Maga Worldwide™

Happy Holidays from all of us at Krav Maga Worldwide™!

Seminar with Lead Force Training Instructor, Jon Pascal on September 15th

Some exciting news!

Krav Maga Worldwide™ Lead Force Training Instructor, Jon Pascal, will be teaching a Krav Maga seminar in Detroit, Michigan on September 15th.

Jon Pascal is a 4th Degree Black in Krav Maga and has studied Krav Maga for over 25 years. He is the Director of the Krav Maga Worldwide™ (KMW), Force Training Divisionand has 15 years of law enforcement experience with the Los Angeles County Sheriff’s Department. He is currently a reserve deputy assigned to the Field Operations Training Unit, Force Training Division and has trained in the US, Israel, Europe and Asia.

The KMW Force Training Division is dedicated exclusively to training law enforcement, security and military personnel. Jon and the KMW Force Training Division are responsible for providing training and support to over 4000 KMW Force Training Division instructors worldwide.

For members/students, or anyone that is NOT a Krav Maga Worldwide™ Instructor, please click the link below for details and to register:




If you are a Krav Maga Worldwide™ Instructor you may attend this seminar for FREE:

There is a separate registration process for you. Please login to KravMaga.com with your username and password, and find the link titled “Event Registration” under the Instructor Menu. Once you are on that page, in the drop down field under “Select a Seminar,” click on “Jon Pascal • 9/15/12 – Detroit, MI (Deadline August 27th)” and then complete and submit your info.



We look forward to seeing you!

Licensing Program 2.1 is Coming Soon!

Licensing Program 2.1 Coming Soon!

We’ve got some more big news to announce:


• KM Wrestling “The Bridge”
• Curriculum Updates
• Mobile Updates
• New Digital Designs
• New Marketing Materials
• Commemorative Seals of Authenticity

More to come on this, but in the meantime…


Don’t be left behind.

In our continuing effort to improve and evolve the Krav Maga system we’ve called upon some of the best Krav Maga and grappling minds in the world, (No, make that the universe…and beyond) and formed a committee to find opportunities for improvement in Krav Maga; specifically as they pertain to grappling, wrestling, takedown defenses, etc.

The committee, consisting of high-level Krav Maga Worldwide Master Instructors, Champion Wrestlers, and Grappling Experts, are proud to share the next evolution of Krav Maga.

Introducing KM Wrestling (“The Bridge”)

In order to ensure that you stay one step ahead of the Instructors who work for you, we will be holding an early registration period open only to Licensees and Lead/Head Instructors (ONE PER LICENSED FACILITY).

Register now for the 3-day inaugural seminar with Krav Maga Worldwide™ Licensee and Lead Instructor Jeff Fredericksen. The seminar takes place August 10 – 12, 2012.

PLEASE NOTE: Since this is material that, by 2013, will be integrated into the Krav Maga curriculum, we expect demand to be high. Space is limited, so register now.


What: SEMINAR: KM Wrestling • “The Bridge”
Who: Instructor: Jeff Fredericksen
When: August 10, 11, 12, 2012
Where: Krav Maga Worldwide Indianapolis, 7305 East 96th St., Indianapolis, IN 46250
Cost: $349



• Krav Maga Worldwide™ Black Belt
• Krav Maga Worldwide™ Lead Instructor
• Krav Maga Worldwide™ Licensee
• Two-time NCAA Wrestling Champion
• Two-time World Freestyle Champion
• 2002 USA Olympic Wrestling Team Quarter Finalist
• Junior Olympics Silver Medalist
• Four-time Hawaii HS Wrestling State Champ
• 2nd Place Pan Am BJJ Tourny
• 3rd Place “Best of the West” BJJ Tourny
• Wrestled under Dan Gable at Iowa, Jay Robinson at Minnesota, and
others like Melvin Douglas, John Smith, Dan Henderson with Team Quest,
Matt Hughes, Randy Couteur, Tito Ortiz, Chuck Lidel, Bas Rutten, and many others.



Stay tuned for updates on 2.1.
More details coming soon!


Strategic Tune Up for your Business

It happens every year…

What will you do differently during the second half of the year to improve your selling results in your business? If you don’t take time to think about what you’ll do differently, you may not do anything different. Now that’s okay if you’re happy with your year to date results. If however you’d like to do more during the second half of this year you’d better think about making some changes now.

One of the keys to raising the bar is effective sales planning. For most of us selling is fun and planning is not. Remember that selling success doesn’t come from doing what everyone else is doing. The most successful salespeople do the things that few salespeople take an interest in doing. There are two requirements for planning. First set aside some quiet time for creative thinking. Second, be sure to put your thoughts on paper.

At least once a year professional membership salespeople should dedicate a minimum of one-day to strategically think about their business. Don’t be too quick to say you’re already doing it. Most membership sales reps acknowledge they think about their business and customers daily. When pressed however most will admit they don’t have time to creatively think about blue sky scenarios that may happen a year from now. If you can’t devote one solid day for unrestrained creative thinking, don’t think about aiming for the stars. Your best bet is to wait for a shooting star to come your way.

Begin your planning process with these six critical questions. Direct these questions at your business, your accounts, your customers, and naturally your competitors. These questions will raise more questions and you should consider this process a success if you end up with more questions than answers. Here are the six questions.

1. Where are you are now? Where are you now relative to your sales results and selling skills? How’s your performance? What’s your rank within your company? What kind of overall growth do you have in your business? Where are your competitors making inroads in your accounts? How well are you managing your time in your business? What are your biggest challenges and best opportunities for growth?

2. Where are you headed if you don’t change anything? What’s the implication for you if you don’t acquire new skills? What happens to your overall performance next year? How will your customers react to a strategy that is really based on a “more of the same” concept, especially when your competitors are becoming more creative in their approach?

With more work and less time available, how are you planning to manage next year when your business is expected to grow 10 percent across the board? If you can’t handle the sales challenges and opportunities this year, how will you respond to the one’s you face next year?

3. Where should you be headed? Do you have specific personal and professional goals? Are these goals specific and clearly defined? Are they in writing? Do you have completion dates established? Have you made a commitment to read sales books and to subscribe to sales publications?

4. How will you achieve your objectives? You really can’t “do” a goal or an objective. What you can and must do is create an action plan detailing how specifically you plan to achieve the goals you outlined when considering question three. For example, if your goal is to increase your sales by 12 percent, how specifically will you do it? How many “how’s” will it take to achieve your goal? Your goals define (what you want to achieve) and your strategies define (how specifically you’ll do it.) Without proper linkage between goals and strategies, your goals begin to look like dreams.

5. What are the specific details involved? The details referred to are the who, what, where, why, when, which, and how as they relate to initiating and implementing your strategies. Ben Franklin once said, “Small leaks can sink big ships.” In sales, minor adjustments often create big impacts and higher sales in your territory.

6. What should you measure? Always measure what matters. One of my favorite sayings is “what gets measured gets done.” To keep you on your stated course (objectives) how will you measure your progress? What key elements of success should your review monthly? Personal growth and development are often the result of careful measurement and evaluation. The difference between first-place and second place is often a very narrow margin.

These questions can make a significant contribution to your selling results, but only if you invest the time to ask them. The favorite day of the week for procrastinators is tomorrow. Action-oriented people, the real doers in life, recognize, if you focus your energy on today, tomorrow takes care of itself. The future is yours to live one-day at a time. The shape of your future depends on the foundation of your plan.

Are you planning your future today or waiting for tomorrow to do it? It’s a clear choice and it’s all yours.

Jim Thomas | www.fmconsulting.net | jthomas@fmconsulting.net

Darren Levine Seminar in Alpharetta, GA on June 2

US Chief Instructor Darren Levine in Alpharetta, GA
Register Now! Space is Limited!
Call 770-817-KRAV
Seminar Location: Alpharetta High School, 3595 Webb Bridge Road, Alpharetta Ga 30005

Behaviors of the best Club Salespeople

I have had the opportunity to witness many different club salespeople in many different situations and I have seen some common habits and traits that over and over will define the best salespeople in the club industry. Many times it’s these small differences that separate the winners from the losers in the club business. Here is what I have seen (let’s hear your thoughts):

1. Winning Attitude. It all starts with you. If your attitude is not right, your prospect will not respond in the way you want them to. Your attitude determines everything. Your attitude decides your altitude.

2. Plan of action. The great ones all have a plan on how they want to get things done. No flying by the seat of their pants. They have studied their training materials… and practiced (over and over) their tour and membership presentation until it’s nearly second nature. They know and participate in their product.

3. They keep their pipeline full. They are good at prospecting and they have a strategy for lead generation and making appointments. The top club salespeople have learned to embrace and enjoy prospecting. They don’t simply wait for the next walk-in.

4. They bring prospects up to their level of enthusiasm. What I mean by enthusiasm is passion, conviction and belief. They develop rapport with club prospects by asking questions and by using their voice, their gestures, and their posture when interacting with a club guest.

5. They use a Needs Analysis and qualify their prospect. They find out exactly what the goals of the prospect are and why it’s important to them. They also work to remove any obstacles that might prevent someone from joining the club. They are friendly, they respect the prospect’s time and they don’t waste their time on things that aren’t productive.

6. They have integrity. This should be pretty straightforward….it means they are honest, and trustworthy. They do what they say and people believe and trust them.

7. They create desire. By understanding why their goals are important to them, they make prospects hungry for what they have to say and to join the club. They find out what prospect’s hot spots are and they take them on an emotional journey, which results in the membership sale.

8. They understand and us a strategy to close the sale. They have sales techniques they use that involve questions based on the prospect’s needs and desires. They offer the prospect a simple choice at point of sale and avoid confusion.

9. They make it important to the prospect. Prospects will do whatever is important to them. The great sales reps make it this important. Prospect’s will only buy if they can justify doing it in their mind. The top club salespeople give the prospect plenty of reasons to justify making the decision to buy.

10. They start a relationship. They don’t simply look at it as making a sale, they look at is starting a new relationship. They build friends and relationships… they get repeat business and renewals. They also get referrals to create new business for the health club.

No, go take action!

Jim Thomas
www.fmconsulting.net | jthomas@fmconsulting.net | jimt@kravmaga.com

Critical Components to Training Sales Staff By Jim Thomas, President of Fitness Management and Consulting

Perhaps you, too, can relate to this situation. The person I’m speaking about is a club operator of a number of years. As an operator, he follows all of the rules that should lead to success and satisfaction: he invests regularly in new equipment; he maintains his club carefully; and he treats his employees well. Business is fairly good, but he’s dissatisfied because he can’t maintain a good sales staff, and, as a result, feels that his club isn’t reaching its full potential.

After venting his frustration, he asked me, “What do I have to do to develop and keep a good sales team?”

His question is one of those that we are asked most frequently, and it’s not surprising. Having a veteran sales staff that consistently reaches its goals allows a club to maximize membership revenues, and also affords management more time to focus on other concerns. Historically, however, club sales departments have experienced very high employee turnover. But there’s no easy answer to this question. Some turnover, unfortunately, is inevitable.

The first step is providing your new salesperson with the proper training. Unfortunately, for many clubs, structured employee training is practically nonexistent; training for new hires is frequently provided “on the job,” or, at best, consists of one or two days of tagging along with a manager or salesperson.

Why is it that we let salespeople sell memberships after only a couple of days in the club? National companies put their salespeople through anywhere from two to six weeks of intensive training before letting them talk to a customer? These companies have seen the statistics — they know that a well-trained worker stays with a job longer than a poorly trained one. That’s simply good sense because, when people experience success at their job, they feel better about themselves and the work they do. So it only stands to reason that, if a club wants to keep an employee long-term, it has to provide training that will foster and encourage success.

Contrary to popular belief, training salespeople well doesn’t have to be complicated. The key is to provide your people with tools. As I sat listening to his story, I couldn’t help but feel his frustration.

Key Ingredients for Successful Sales Training
 Learn to view you sales staff as an asset and not an expense. I always give everyone the same job description in a health club; protect the investment. The best way to protect this investment is to train, train, train. They will either get better or they will get worse, there is no other option.

 Be sure that your sales training is industry specific and not generalized. Give your team proven, ideas, tips and strategies they can use…not some promising theory.

 Be consistent in your sales training. If you have it scheduled for every Tuesday at 11 AM, then be sure and conduct the sales training every Tuesday at 11 AM. Sales training will never be important to your sales staff unless it’s first important to you.

 Be sure to reinforce what you’re training. Nothing will dilute your training quicker than to spend an hour covering a topic and then the sales staff hears nothing about it afterwards.

Jim Thomas
Fitness Management & Consulting
When The Going Gets TOUGH The Smart Get Help ™
Linkedin | Twitter | Facebook | YouTube
p 214-556-4625 f 214-292-9553 skype jtmanagement

Darren Levine and KMW National Training Centers™ • Sherman Oaks Featured on CBS2 and KCAL9

Each year, in April, Krav Maga Worldwide™ rallies it’s network of KMW Official Training Centers™ around the world to put on special Rape Prevention Seminars to not only raise public awareness about sexual violence, but to offer life-saving, practical self-defense and rape prevention techniques to the public. Krav Maga For Women BookBut, on the heels of the recent release of Krav Maga Worldwide™s new book, “Krav Maga For Women,” co-authored by Chief Instructor Darren Levine, Head Instructor Kelly Campbell, and Ryan Hoover, the focus on Krav Maga Self Defense for women takes center stage a few weeks early.

Tonight, at 11 pm, Krav Maga Worldwide™ Chief Instructor, Darren Levine, and Lead Instructors Mike Burton and Junior Merkle, will be featured on CBS2 in a special broadcast, prepared by Emmy-Award winning journalist Leyna Nguyen, that will focus on practical self defense training for women. The story was filmed at KMW National Training Centers™ • Sherman Oaks, and features footage of classes, female students Jasmine Urdaneta and Cindy Guerrero, and interviews.

Don’t miss tonight’s special broadcast at 11 pm on CBS2. CLICK HERE for details.

Click on this image to find Leyna on facebook.

Following tonight’s story, Leyna, who anchors the 4 pm and 9 pm newscasts on KCAL9, is set to continue her Krav Maga training with Darren Levine throughout the month of May to prepare for additional Krav Maga self-defense broadcasts. KCAL9 News will feature Leyna performing Krav Maga, live re-enactments of crime scenarios, and self-defense demonstrations. And, the two stations (CBS2 and KCAL9), between now and then, will document her progress. They are going to film her training…all leading up to a big feature that will air in May.

Don’t miss tonight’s special broadcast at 11 pm on CBS2. And stay tuned for more updates on Leyna’s Krav Maga training with Chief Instructor Darren Levine. CLICK HERE to follow Leyna on facebook.

Pick up a copy of “Krav Maga For Women,” on sale now at all major book stores.

REGISTER NOW for “Krav vs. Wild” – Krav Maga Worldwide™ Wilderness Survival Camp – April 13 -15

SAVE THE DATES!: APRIL 13 - 15 • WILDERNESS SURVIVAL CAMP • Hosted by the Krav Maga Worldwide™ Force Training DivisionSome exciting news!

The Krav Maga Worldwide™ Force Training Division is proud to announce the first-ever “Krav vs. Wild” 3-day Wilderness Survival Camp.

Join us from April 13th through the 15th, and experience this amazing 3-day event.

This event will give you the unique opportunity to experience the following:

  • Krav Maga Training in Non-Permissive Environments
  • Wilderness Orientation and Navigation
  • Ambush and Counter Ambush
  • Stalking and Camouflage
  • Escape and Evasion
  • Tracking and Danger Area Crossing
  • Survival Foraging and Fire Craft
  • Daytime and Nighttime Operations
  • Rope Tactics
  • Improvised Weapon Development and Training

This event is all inclusive and is open to civilians.


We’re now taking registrations via fax and email (online registration coming soon!). Click the link below to download the registration form. Fill out the form and fax it to 310-477-9722 or scan and email it to forcetraining@kravmaga.com.


APRIL 13 – 15


Hosted by the Krav Maga Worldwide™ Force Training Division.

More details coming soon!

Krav Maga Worldwide™ Issues Licensee-only Event Marketing Assets

Krav Maga Worldwide™ 2012
Attention Krav Maga Worldwide™ 2012 Event Hosts (Those of you that are hosting seminars with Darren Levine, Jon Pascal, etc.):

We’re excited to announce that for each individual event we will be providing you with custom marketing assets and guidance to help you and your team promote your event.

 We have put together a list of our most-utilized digital and physical assets (Offline, Online and Mobile) and will be providing custom designed versions to you at no additional cost. 

Login to KravMaga.com and navigate to the page titled “2012 Event Marketing Assets.”

Fill out the form and we’ll get started on your campaign.

We look forward to working together with you to make these events a great success!

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